The DATA Cross-Channel Marketing Hub is a one-stop solution that lets users plan, create, deploy and monitor complete marketing campaigns across multiple marketing channels. Benefit from the simultaneous messaging power of direct mail (i.e. print-on-demand), email, personalized websites or URLS (PURLS), mobile applications, personalized gift cards, and social media networks. The Cross-Channel Marketing Hub can integrate all these channels within a single, easy-to-manage online interface.

2 WAYS TO GO. Our cross-channel solution is flexible and can be delivered in one of two ways:

• As a managed full-service solution where DATA provides you with all hosting and marketing support including campaign planning, creation, deployment and monitoring.
• As a service that you manage yourself. The solution is fully scalable and can support single users or multiple franchisees.

THE BENEFITS OF MORE CHANNELS. Our Cross-Channel Marketing Hub delivers measurable ROI in the form of:

• Efficiency - The single interface centralizes your management and reporting of multiple communications.
• Relevance - Messaging is more specific to the various channels and reaches your audience in a way that is meaningful to them.
• Increased response rates - More targeted, meaningful messaging generates a higher response.
• Enhanced market knowledge - The solution provides comprehensive reporting that spans all channels and that you can use to refine and improve future campaigns.
• Full web-to-print integration - You gain the added benefit of DATA’s state-of-the-art print facilities.

To learn more, email us.